Welcome to our exciting new weekly column entitled ‘Pretty Petals’. Each week we will introduce you to a flower that we are working with here in the studio as well as flowers that we absolutely adore. Please join us weekly for some floral eye-candy where you will learn about a variety of very special blooms. We are kicking off this new column with David Austin’s ‘Juliet’ Garden Rose.
The David Austin Garden Rose – Juliet
Who exactly is David Austin and why does ever bride in North America want him at her wedding? The answer is really quite simple: David Austin roses are stunning! David Austin began his career as a rose breeder in the late 1960’s in England. His roses were fashioned around the character and fragrance of old garden roses. While there currently exists over 900 varieties of David Austin roses, we at Living Fresh have developed a huge crush on one particular beauty: Juliet.
Juliet was the first David Austin rose to be cultivated specifically for cutting for the floral industry. Fifteen years later, this rose has earned the nickname the ”£3 million rose” due to its overwhelming success in the flower shop industry. Intensive breeding over the last decade and a half has come to perfect the beautiful rosette form that this rose is famous for. When fully open, Juliet reveals many neatly-arranged petals nestling in folds within the heart of the bloom. The soft peachy- blush shade of this stellar rose has become the most sought after colour for 2013 weddings. And although Juliet has the lightest fragrance of all the David Austin cut roses, this bloom still emits the lovely garden rose scent that we have all grown to love.
Garden roses are known for their short vase life, so we have put Juliet through rigorous testing. We have concluded that the vase life is considerably longer on a Juliet rose that has been imported directly from the David Austin farm (1 week +). A flower grower that has purchased the rights to grow David Austin roses in their growing farms are much shorter lived (3-5 days). You can expect to pay anywhere from $7 to $12 per bloom, depending on the season.